Our Story | Gupta's Premium Flour

3 Generations, 50 Years of history,
The art of making flour, Ingrained in our DNA.

ABOUT US

It was 2018, When a bunch of Engineers, Media and Business Management Graduates started this journey of Gupta's Premium Flour.

A journey where we understood Fresh, Unadulterated and Healthy is the future. It was a journey to take the "Chakki Fresh Atta" concept literally and bring the ancient flavour to our Chapati.

Until a few generations ago life was pretty simple. A hand stone mill (Chakki) was available at one’s house that helped getting natural and fresh flour (atta) easily.

Using the hand mill, adulteration was the last thing one had to worry about. Over the period of time as life got hectic and busier, the hand mills soon got replaced with the neighbourhood flour mills where one had to take their own grains to get grounded which took up a lot of manual labour.

Until a few years ago, neighbourhood mills were the only source of getting fresh and unadulterated flours

As life got even more hectic and busier 'Branded Chakki Fresh Atta' Started popping up in kirana stores which created a fake mindset of being fresh, healthy and unadulterated with huge brand ambassadors and heavy marketing but in reality the 'Branded Chakki Fresh Atta' is just lure to attract innocent consumers into thinking they are getting fresh atta, which truth be told is always grounded months ago, adulterated with various additives such as whiteners and artificial preservatives.

We aimed to bring back the basics of Wheat Flour.
Just pure whole wheat flour ground to perfection in our state of the art cold stone mills which is packed fresh and delivered right at your doorstep.